The MDT brand is one of our most valuable assets. Our brand is what we do and how we do it. Through consistent use of brand identity (logos, colors, fonts, voice, and key messages), people quickly identify MDT and know what they can expect for us.
The MDT Brand Book provides a style guide for MDT’s brand identity. MDT staff and those working on behalf of MDT should use the Brand Book to ensure we are building the MDT brand identity, and in turn reinforcing the MDT brand.
Notable Changes - 2025 Brand Book
Logos – MDT logos have been updated, and more options are available. Contact the MDT Communications Staff for logo files.
Fonts – MDT preferred brand fonts are now Amasis MT pro and Arial. Chaparral Pro and Helvetica may continue to be used.
Color palette – New colors have been added to the primary colors of Blue (RGB 0 82 136) and Orange (RGB 226 84 37). At least one of these primary colors must be used when supporting colors are used.
ADA Statements – Statements have been updated for clarity.
Request Review and Assistance
Materials intended for communicating with the public on behalf of MDT must be reviewed by Communications staff prior to being released to the public. More guidance is available in the Brand Book. Please allow adequate review time in your project schedules.
For questions and additional information, contact the
